{"id":6013,"date":"2026-08-20T05:04:37","date_gmt":"2026-08-20T05:04:37","guid":{"rendered":"https:\/\/10l.in\/newaraiya\/?page_id=6013"},"modified":"2026-09-03T04:17:27","modified_gmt":"2026-09-03T04:17:27","slug":"development","status":"publish","type":"page","link":"https:\/\/10l.in\/newaraiya\/development\/","title":{"rendered":"Development"},"content":{"rendered":"\t\t
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Development<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The Araiya Proposition<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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WHY PARTNER WITH ARAIYA<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
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The hospitality industry in India is at an inflection point. Domestic tourism is growing faster than infrastructure can absorb. The most discerning travellers \u2014 Indian and international \u2014 are moving away from standardised chain hotels toward properties with a genuine identity and a genuine story. And hotel owners are increasingly asking a harder question: not just who will manage my property, but who will understand it.<\/p>

Araiya was founded to answer that question differently.<\/p>

We are not a franchise model. We do not arrive at a property with a brand manual and ask the location to fit itself around a template. We arrive with a philosophy \u2014 conscious hospitality, built around the Araiya Mandala of Within, Around, and Beyond \u2014 and we build the identity of each property from its place outward.<\/p>

The result, for owners and investors, is a property with a genuine point of difference in an increasingly crowded market: one that attracts the traveller who is looking for exactly what that place and no other place can offer, and one that creates sustainable commercial value precisely because its identity is irreplaceable.<\/p>

This is what we mean when we say that purpose and performance are not opposites. At Araiya, they are the same thing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The Investment Opportunity<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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THE MARKET MOMENT<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
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India\u2019s domestic tourism market is projected to triple by 2030. The pipeline of discerning travellers seeking meaningful, design-conscious, experience-led hospitality is growing faster than the supply of properties that can genuinely deliver it.<\/p>

Araiya\u2019s portfolio strategy positions the company at precisely this convergence \u2014 from adventure tourism in Himachal Pradesh to heritage experiences in Uttarakhand, wildlife immersion in Gujarat and Rajasthan, and the emerging highlands of Kerala. Five operating properties. Six signed and under development. Six states.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Current Portfolio<\/h6>\t\t\t\t<\/div>\n\t\t
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Araiya Palampur, \n
\nHimachal Pradesh<\/h5>\t\t\t\t<\/div>\n\t\t\t\t
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Keys: 38 Rooms<\/p>

Brands: Araiya<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Araiya Gir, \n
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Keys: 48 Rooms<\/p>

Brand: Araiya<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Kinwani House, \n
\nRishikesh, Uttarakhand<\/h5>\t\t\t\t<\/div>\n\t\t\t\t
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Keys: 06 Suites<\/p>

Brand: Araiya Anthology<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Aalia Jungle Retreat & Spa, \n
\nHaridwar, Uttarakhand<\/h5>\t\t\t\t<\/div>\n\t\t\t\t
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Keys: 11 Tents<\/p>

Brand: Araiya Anthology<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Amaraya, \n
\nRamgarh, Uttarakhand<\/h5>\t\t\t\t<\/div>\n\t\t\t\t
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Keys: 11 Rooms & Suite<\/p>

Brand: Araiya Anthology<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Pipeline<\/h6>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Vanin<\/h4>

Location:<\/strong> Ranthambore, Rajasthan<\/p>

Status:<\/strong> Under Development<\/p>

Brand:<\/strong> Araiya Anthology<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Soul by Araiya Paithalmala<\/h4>

Location:<\/strong> Kerala<\/p>

Status:<\/strong> Coming Soon<\/p>

Brand:<\/strong> Soul by Araiya<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Araiya Mt Abu<\/h4>

Location:<\/strong> Rajasthan<\/p>

Status:<\/strong> Coming Soon<\/p>

Brand:<\/strong> Araiya<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Soul by Araiya Ambardi<\/h4>

Location:<\/strong> Gujarat<\/p>

Status:<\/strong> Coming Soon<\/p>

Brand:<\/strong> Soul by Araiya<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Soul by Araiya Dharamshala<\/h4>

Location:<\/strong> Himachal Pradesh<\/p>

Status:<\/strong> Coming Soon<\/p>

Brand:<\/strong> Soul by Araiya<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Soul by Araiya Tapola<\/h4>

Location:<\/strong> Maharashtra<\/p>

Status:<\/strong> Coming Soon<\/p>

Brand:<\/strong> Soul by Araiya<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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The Araiya Brands<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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A COLLECTION, NOT A CHAIN<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tAraiya operates four distinct brands, each designed for a specific guest profile, property type, and market segment. What unites them is not visual uniformity \u2014 it is a shared way of thinking about hospitality.\t\t\t\t\t\t\t\t<\/div>\n\t\t
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The flagship. Araiya's most refined expression of luxury \u2014 for properties with the scale, setting, and ambition to set a new standard in their destination.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Contemporary design, personalised service, and a strong sense of place. For properties that want to attract the design-conscious, experience-led traveller without sacrificing commercial performance.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Spirited, individually charactered properties built around what makes each location irreplaceable. Kinwani House, Aalia, Amaraya, and Vanin each carry their own identity \u2014 connected by the Araiya philosophy rather than a shared aesthetic. For owners who have a property with a story worth telling.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Intelligent, considered hospitality for the value-conscious traveller who is no less serious about the experience. For properties in emerging destinations with strong commercial fundamentals and an underserved guest.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What Araiya Brings<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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THE MANAGEMENT PROPOSITION<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
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A philosophy that creates commercial value <\/h6><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tConscious hospitality is not a positioning statement. It is an operating model. Properties built around genuine place identity, named community partnerships, and experiences rooted in the landscape they occupy attract a guest who stays longer, spends more, and returns. The Araiya Mandala \u2014 Within, Around, Beyond \u2014 is the framework through which this is delivered across every property in the portfolio.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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Commercial discipline without compromise <\/h6><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tAraiya was founded by a hotelier who spent eighteen years on the investment and asset management side of the industry before operating a single property. That perspective \u2014 understanding what owners need from a management partner, not just what operators want to deliver \u2014 is built into how we approach every partnership.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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Sales offices across India and the Gulf <\/h6><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tRegional sales offices in Delhi, Punjab, Mumbai, and Gujarat. A GHA Sales Office in Dubai. A commercial team with the relationships, distribution knowledge, and market intelligence to position every Araiya property for strong occupancy and sustainable RevPAR growth.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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A technology stack that reduces costs <\/h6><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tThe Araiya digital ecosystem \u2014 brand website, booking engine, channel manager, payment gateway \u2014 delivers 40% lower transaction costs than global brand equivalents. Hybrid infrastructure results in 33% lower IT infrastructure costs and 44% lower annual maintenance fees. The business core application stack saves 72% on core application expenses.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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GHA DISCOVERY \u2014 a global loyalty network <\/h6><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tAraiya is a member of the Global Hotel Alliance \u2014 the world\u2019s largest grouping of independent hotel brands, with 800+ hotels and 17+ million members across 85 countries. In 2023, revenue across GHA brands in India \u2014 including The Leela, Anantara, and Araiya \u2014 hit a record US$68 million. GHA DISCOVERY members in India exceeded 540,000. Guests earn 4\u20137% with each stay, driving repeat bookings and an average 17-fold increase in ROI for member properties.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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Responsible hospitality with measurable results <\/h6><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tAraiya\u2019s operating model delivers 20% energy savings and 30% water savings over local market competitors \u2014 without compromising the guest experience. Our designs reflect and respect the ecosystems they sit within. Community employment and local sourcing are embedded in the operating model, not added as an afterthought.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The Owner Relationship<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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An owner who partners with Araiya is not handing their property to an operator and waiting for a quarterly report. They are entering a relationship built on transparency, shared commercial ambition, and a genuine understanding of what they have built and what they want it to become.<\/p>

We begin every partnership with a property assessment \u2014 understanding the asset, the destination, the guest profile, and the owner\u2019s vision before a single operational decision is made. We co-develop the identity of the property with the owner, not for them. And we manage with the kind of flexibility that smaller, boutique operators can offer and that large chains structurally cannot.<\/p>

For owners comparing hotel management companies in India, the Araiya difference is not the size of the network or the length of the brand standards manual. It is the quality of the thinking brought to each property \u2014 and the conviction that a hotel built around a genuine identity will always outperform one built around a template.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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THE PERSON BEHIND THE COMPANY<\/h1>\t\t\t\t<\/div>\n\t\t
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Amruda Nair\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Founder & Director\n\n<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
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Araiya was founded by Amruda Nair \u2014 a third-generation hotelier, entrepreneur, and the granddaughter of Captain C.P. Krishnan Nair, founder of The Leela Palaces, Hotels and Resorts.<\/p>

She built Araiya not to inherit a legacy but to build her own \u2014 one grounded in the conviction that the future of luxury hospitality is reciprocal. That the finest hotels give back as much as they take: to their guests, to their landscapes, and to the communities that make them possible.<\/p>

Her thinking on this \u2014 what she calls reciprocal luxury \u2014 extends beyond Araiya into a broader thesis about the future of the hospitality industry, the role of the conscious traveller, and the responsibility of the businesses that serve them. That intellectual foundation is what distinguishes Araiya from every other boutique hotel management company in India: the properties are the proof of a philosophy, not merely a collection of assets under management.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\u201cI grew up around hospitality.\nI chose to build my own version of it.\u201d<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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\u2013 Amruda Nair, Founder & Director<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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THE TEAM<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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WHO YOU WORK WITH<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
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India<\/h2>\t\t\t\t<\/div>\n\t\t
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Amruda Nair<\/h5>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tFounder & Director\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Kumar Manish<\/h5>\t\t\t\t<\/div>\n\t\t\t\t
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Vice President \u2013 Operations<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Indrajeet Banerjee<\/h5>\t\t\t\t<\/div>\n\t\t\t\t
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Brand Strategist, The Specialists<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Europe<\/h2>\t\t\t\t<\/div>\n\t\t
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Antonio Arnaud<\/h5>\t\t\t\t<\/div>\n\t\t\t\t
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General Manager<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Aishwarya Nair<\/h5>\t\t\t\t<\/div>\n\t\t\t\t
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Marketing Director<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Global Presence<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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